Campaign Checklist
Work with your United Way Representative. We are a great resource and partner for you. We can give you tips and ideas on how to run a successful campaign.
Involve your CEO: The success of your campaign depends on the commitment and involvement of your senior leadership. You can ask them to do the following:
- Designate time for employees to participate in Community Volunteers Days of Caring or site tours.
- Endorse the campaign through a letter.
- Ask them to attend and speak at a Kick-Off.
- Ask him/her to have a leadership event with senior staff members, so they can set the pace of the campaign.
Set Goals: Let employees know the goal and show them the progress along the way.
Recruit a Campaign Committee: Your campaign committee can help you manage your campaign.
Educate your donors: This is a key factor in reaching your goals. We suggest the following tools:
- United Way speakers.
- United Way Videos.
- Agency Tours.
- Community Volunteers Days of Caring.
- United Way of Warren County website, www.unitedwayofwc.org
- Fast Facts sent via email to all employees.
- United Way Logo download here
Promote and publicize your campaign: Here are some great avenues to let everyone know about your campaign:
- Posters.
- Email.
- Online schedules.
- Intranet.
- Newsletters.
- Screen Savers.
- Progress Thermometers.
- Employee testimonials.
- Incentives.
- Voice mail announcements.
- Hold a Kick-off event.
Hold an organization wide kick-off event to build enthusiasm for the campaign.
The following is a kick-off action plan:
- Ask CEO to attend and publicly endorse campaign.
- Invite your United Way Representative to attend, they can also bring along a guest speaker.
- Keep the meeting fun, have balloons and serve food.
- Hold a question and answer period.
- Thank everyone.
- Include United Way presentations in staff meetings.
- Invite your United Way Representative to attend staff meetings; this will give us a chance to talk more closely with employees.
Have incentives for giving: People love gifts! You can offer the following:
- An extra vacation day.
- Movie passes.
- United Way logo items.
- Lunch with the CEO.
- Sporting event tickets.
- Gifts from vendors.
- A gift certificate to the company store.
- Free meal in the cafeteria.
- Breakfast for the department with the best results.
- Company logo items.
Report results to all employees: Let everyone know what a great job that they did.
Thank everyone and celebrate your SUCCESS!
Make sure to thank everyone who participated.
Fun Campaign Ideas
- Email contest Email United Way weekly trivia questions and reward the first correct answers with a United Way tee shirt.
- Food Sales Pizza, popcorn, donuts, and sandwiches. If you have a cafeteria in your building or company, see if they will donate the items.
- Jeans Day On Fridays charge everyone $5 to wear jeans to work.
- Potluck Lunch Invite participants to make a dish and then have each person donate $2 for lunch.
- Baby Picture Contest Have co-workers bring in baby pictures, charge $2 to guess, the one with the most correct answers wins a prize.
- Or you can have a car wash, trivia contest, silent auction or anything else you can think of.
